In this stage, I will discuss the following details with you:

• Alberta law paperwork
• Obtaining an accurate RPR
• Review of outstanding mortgages and loans
• Any updates or repairs needed for the property to get top dollar
• Weigh the value of repairs vs. potential return on investment

This stage involves reviewing my indepth Comparative Market Analysis of your home to learn about the market trends and how your home could be positioned. It is important to choose a price that is neither too high or too low and I will talk to you about the ramifications of each scenario. Together, you and I will establish a game plan with the proper timing to ensure the best success because “timing is everything!”

It is a Beauty Contest for homes out there! Real estate studies have estimated that staged homes sell for 2-5% more than unstaged homes.  My listing package includes a half day of light staging if needed where my team and I bring in items to accent the clean space and furniture you already have. This free service, valued over $1000, adds layers of warmth and makes the space look more like a “show home”.

If more staging is required, I offer a free consultation with my affiliated staging company to achieve the desired look. If any larger items need to be added apart from what I provide, I will work with you on strategy and help find these items for the least amount of expense to you. I will be able to know if the short term expense of obtaining some items will lead to larger gains once your house sells to ensure you are getting the best end result.

As a member of the Institute for Luxury Home Marketing and GUILD Certified, I can assure you that your property will be marketed professionally and thoroughly. I have an arsenal of resources to properly market your property and will review each of these Menu Items with you to determine how each will benefit your special circumstance:

• Coming Soon Marketing
• Professional Photos
• Professional Brochures
• Video ‘Commercial’, possibly with Host 3D Video
• Professional Measurements
• Pre-List Home Inspection
• Digital Floorplans
• Drone Video and Photography
• Social Media 
• Targeted Marketing 
• Open Houses
• Realtor Awareness Events
• MLS Advertising and other sites
• Yard Signage
• Property Website
• promotion at international RE/MAX conferences and websites
• other customized marketing as needed

With my marketing expertise and reach, combined with the RE/MAX brand and reach, you’ll receive maximum exposure locally, nationally, and globally, with proven results. By adding in my insights into the local real estate market, my experience as a television host, and my attention to detail, you have a dynamite combination for a stellar home presentation in print and in video to be shared and boosted online.

The listing and marketing aspects are only the beginning and the “fun” really begins when you get an offer where I manage Buyer’s conditions and possession. As a skilled negotiator, I will negotiate for the highest home price possible when an offer is received. We will discuss the five aspects that should be considered when accepting an offer. Once an offer is signed, I will manage all aspects of the Conditional Phase and keep you informed so that we can smoothly reach a “Firm Sale”.

Rest assured that I will provide guidance through the entire Listing and Sale process and even beyond to ensure your transition out of your former property and into your new one is smooth and stress-free.

A complete guide is available to walk you through the process. Just reach out for your personal copy!